Find Modelling Work Off the Runway
Commercial models- industry is much more diverse than most people realise, with opportunities to work available in a wide range of body types and ages. This article will explore a few model niches that offer significant work, but are often overlooked and what it takes to get work in these areas.
Commercial modelling is a huge, diverse model niche that includes modelling that is neither fashion nor glamour. It is the largest model niche, encompassing TV commercials, digital media and print ads. Due to its size, the physical requirements for a commercial models vary widely and are dependent on the product or service being advertised. Some gigs may require a “mom with kids” type to sell laundry detergent, while others may want an edgy rock star for an energy drink ad. Commercial models are an essential part of the business of advertising products and services from food to pharmaceuticals.
Since commercial models are playing a role, commercial models frequently taking acting classes to make themselves more marketable and to improve their performance, as the more believable they are the more successful the ad will be.
Commercial models does not have a standard height or weight requirement, so people who don’t conform to a runway model, body types have opportunities to work, but there are often other strict requirements, such as sizing for a specific clothing line or acting ability.
Commercial Product Modeling
In commercial product modeling, the model is showing the consumer how to use the product or to convey the idea of the product. Examples include ads or TV commercials of a model operating a digital stove or a glamorous young couple riding in a convertible.
Commercial Lifestyle Modeling
Models in these ads are usually engaged in an activity that is a major part of life. They may be lounging on the beach, scuba diving in the Caribbean Sea, or buying their first house. The age, size and appearance of the commercial lifestyle model will range depending on the product or service being sold. Lifestyle models need to be masters of expression, able to convey pleasure, anger, excitement, or annoyance on command through facial expressions and other body language.
Product demo modeling is very common and can be found in large and small markets. If you’ve ever watched a cooking demonstration in the grocery store or accepted a free sample from an attractive and friendly stranger at the mall, then you have interacted with a product demo model. The job of the product demo model is to attract people to the product or service. A product demo gig could last a few hours or a few days and while these are not lucrative gigs, they are plentiful.
There are thousands of trade shows taking place in every part of the world with exhibitors willing to pay models to make their products stand out. If you are attractive, friendly and outgoing, you can find lots of work as a trade show model, handing out flyers and promoting products on the trade show floor. While the work isn’t glamorous work, it is plentiful. Large manufacturers often hire trade show models to travel from one trade show to the next city, all expenses paid.
Classic models are male and female models over the age of 35. Although the population is aging, they are still interested in fashion and fitness. They want to see healthy, attractive images of themselves as this has led to a huge increase in opportunities for the classic model in commercial and print advertising aimed at older consumers. Classic models have the same requirements as any other type of modeling; attractive, healthy looking, well-toned, with great skin and hair.
Alternative modeling is modeling that does not conform to the fashion model norm and standard of beauty. Male and female alternative models don’t blend into the model crowd. They are stunning in appearance and are often featured in pin-ups, record label and fetish work. While body piercings and tattoos are taboo in most model niches, they are accepted and embraced in alternative modeling. Male and female alternative models also push the limits in hair and makeup and get booked because they have a unique look.
No matter what type of modeling you may work in, it is important to choose a reputable modeling agent. Your model agent will manage your career and make decisions about the niches that you should focus on. Your modeling agent will target clients for you, help you to refine your look for your niche markets, and may also handle personal affairs, such as doctor’s appointments, nutritionists, personal training and housing. While it may be tempting to forego a modeling agent and avoid paying a commission, the services, support, knowledge and exposure you get from an experienced modeling agent make the expense well worth it.
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